On Thursday, April 16, Ski Vermont and the Vermont Chamber of Commerce hosted the sixth Tourism Economy Day at the State House, bringing together business owners, outdoor recreation organizations, nonprofits, legislators and members of the administration to engage directly on policies supporting Vermont’s tourism industry.
“Tourism Economy Day is an opportunity for members of the tourism sector to collectively demonstrate their crucial role in the state’s economy,” said Ski Vermont President Molly Mahar. “It creates a forum to discuss the realities of operating a business in Vermont directly with legislators, including the need for workforce and housing solutions, affordability and a more efficient and predictable permitting system.”
A joint legislative hearing with the House Committee on Commerce and Economic Development and the Senate Committee on Economic Development, Housing and General Affairs heard testimony from industry leaders who shared perspectives on issues facing Vermont businesses.
Steve Wright, President and General Manager of Jay Peak Resort and Chair of Ski Vermont’s Board of Directors, testified on behalf of the ski industry, emphasizing the need for policies that support economic growth while maintaining Vermont’s environmental standards.
A key focus of Wright’s testimony was the state’s regulatory and permitting system. While permitting plays an essential role in balancing development with environmental stewardship, Wright pointed out the current process creates delays and increases costs for housing and economic development projects. He noted the need to improve the system, highlighting the importance of clearer timelines, better coordination between Act 250 and Agency of Natural Resources reviews, and adequate resources to support timely project approvals.
“An efficient and well-resourced permitting system creates opportunities for housing development, workforce growth, and long-term economic stability,” Wright said. “When businesses can move projects forward in a predictable way, it helps strengthen Vermont’s economy and the communities that depend on it.”
Tourism remains a major driver of Vermont’s economy, accounting for 9 percent of the state’s GDP when the average tourism contribution is just 3 percent. With an annual $4.2B economic impact the visitor economy contributes an estimated $294M in state and local taxes and supports more than 31,000 jobs, representing just over 10 percent of Vermont’s workforce. Ski Vermont President Molly Mahar led a press conference in the Cedar Creek Room alongside industry partners, Lieutenant Governor John Rodgers and VDTM Commissioner Heather Pelham, to reinforce the importance of the visitor economy and the need for continued collaboration between businesses and policymakers.
Mahar emphasized the importance of workforce development, housing, and affordability, as well as balanced policies that allow Vermont businesses to remain competitive while supporting long-term sustainability.
The press conference also featured Vermont-made products, including a selection of cheeses provided by Ski Vermont partner Cabot Creamery, underscoring the connection between the state’s agricultural and tourism economies.
Additional programming throughout the day included a tourism update, a conversation with Lieutenant Governor John Rodgers, and opportunities for business leaders to connect directly with legislators. The day concluded with a concurrent resolution celebrating Tourism Economy Day and the importance of Vermont’s visitor economy.
