Ski Vermont attended the first day of the Discover New England (DNE) Annual Summit, hosted in Burlington by the Vermont Department of Tourism, to hear international travel market updates delivered by DNE staff, Tourism Economics, Brand USA and Expedia Group. An international media panel, informational sessions, and a welcome reception rounded out the afternoon. Mexico has supplanted Canada as the number one country for arrivals into the US. And while the geopolitical situation is the throughline across all the major markets for New England right and challenging in the short term, this business requires relationship building and significant lead time, so it remains worthwhile for destinations to stay engaged, much like the state and individual destinations have approached the Canadian markets recently. Destinations from around New England were participating in two days of events and sales meetings with international and receptive tour operators.
Discover New England (DNE) is a regional destination marketing organization founded in 1992 by the six New England state tourism offices. DNE is a nonprofit (501c6) association dedicated to promoting travel to and within the member states of Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. Discover New England provides cooperative marketing opportunities to reach the global market and attract more international visitors. It works with travel trade professionals (travel agents, tour operators and receptive operators) to showcase New England and book more business, while providing our regional tourism businesses with the tools they need to competitively market themselves internationally.nity hubs and places people come to connect.”
