SkiVT Press Room/

Ski Vermont President to Lead National Ski Areas Association in 2018

Vermont Ski Areas Association (VSAA) President Parker Riehle will take over as the new president and CEO of the National Ski Areas Association (NSAA), a non-profit trade association that represents ski area owners and operators throughout the United States, come Jan. 1, 2018.

Riehle who has been with Ski Vermont since 1998 will replace Michael Berry upon his retirement this winter, after 25 years as NSAA’s president. “I am thrilled, honored, and humbled to be named the next president and CEO of the National Ski Areas Association,” said Riehle. “Under the unparalleled leadership of Michael Berry, NSAA’s role in promoting, inspiring, and empowering ski areas across the nation has become ever more important in the face of critical challenges to the industry, and I could not be more excited to help convert those challenges into opportunities. While it is certainly bittersweet to be leaving the Vermont Ski Areas Association, I am looking forward to taking my rewarding experience and insights with VSAA to the national level.”

 “We are sorry to see Parker leave the Vermont ski and snowboard community, but wish him well in his adventures as NSAA President and CEO,” said Sarah Wojcik, Director of Marketing and Communications at VSAA. “Parker’s 20 years at Ski Vermont will have a lasting impact on the way we conduct our association and on the state’s ski and snowboard industry as a whole, and now, we are all very lucky to have him progressing the sport at a national level.”

The Vermont Ski Areas Association board of directors has begun a search to find the next Ski Vermont president to lead the association and the $1.6 billion ski and snowboard industry here in Vermont. A job listing can be found online at and interested candidates can apply via email to



Ski Vermont (Vermont Ski Areas Association/VSAA) is a private not-for-profit trade association founded in 1969 to help create a legislative, economic and social environment in which the state's ski industry can grow and prosper, addressing issues including environmental integrity, economic and social contributions to the state's welfare, and competitive positioning of the state as a destination for winter tourism. Ski Vermont serves its 20 Alpine and 30 Nordic member resorts in three major areas: Governmental Affairs, Marketing and Public Affairs.

The National Ski Areas Association (NSAA) represents 303 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. Additionally, it has 370 supplier members who provide equipment, goods, and services to the mountain resort industry. NSAA analyzes and distributes ski industry statistics; produces annual conferences and trade shows; produces a bi-monthly industry publication; is active in state and federal government affairs. The association also provides educational programs and employee training materials on industry issues including OSHA, ADA and NEPA regulations and compliance; environmental laws and regulations; state regulatory requirements; aerial tramway safety; and resort operations and guest service. The association's primary objective is to meet the needs of ski area owners and operators nationwide and to foster, stimulate and promote growth in the industry.

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