Ski Vermont Announces Office Changes and Welcomes New Hire Chloe Elliott
The seasons have changed and so has the team at Ski Vermont. Former Director of Public Relations, Sarah Wojcik has moved into the newly formed role of Director of Marketing and Communications with the departure of Kyle Opuszynski, VSAA’s former Marketing Director. Under the direction of Wojcik, marketing and communications efforts have been combined to create a more strategic approach for enhancing Vermont’s winter tourism.
“I’m excited to expand my role at Ski Vermont to encompass my passions for marketing and public relations within the ski industry,” said Wojcik. “The separation between the two facets of promotion forever grow thinner with changing media and advertising approaches. My team and I look forward to combining efforts across all platforms to grow skiing and riding in Vermont.”
Ski Vermont is also excited to introduce the newest member to the team, Chloe Elliott, in the recently formed Communications Manager role. A 2016 graduate of Champlain College, Elliott comes to the Ski Vermont team after a short stint in the health care industry where she helped coordinate all of the public relations, marketing and advertising efforts for a large network of hospitals.
Growing up in the small town of Jay, Vermont, Elliott learned to ski at the young age of four and has been skiing, riding and hiking all of the major mountains in New England ever since. She spent her high school years in central Maine before returning to her home state of Vermont to earn a BS in Public Relations.
“I am so lucky to work in an industry that allows me to combine my passions for the outdoors and communications,” said Elliott of her new role at Ski Vermont. “Vermont and its Green Mountains have always held a special place in my heart, and after all they’ve given me, it is time for me to give back to them.”
The Ski Vermont office currently consists of five members with President Parker Riehle, Director of Marketing and Communications Sarah Wojcik, Marketing Manager Adam Rowe, Communications Manager Chloe Elliott and Office Manager Alicia O’Gorman.
Ski Vermont (Vermont Ski Areas Association) is a proud ambassador of the thriving winter tourism industry in Vermont, where the legislature has designated skiing and snowboarding as the official state sports. Vermont is not only the #1 ski state in the east and among the top destinations in the US, but also reigns supreme in snowmaking quality and coverage, variety of terrain, and historical impact on the sports of skiing and snowboarding - making it one of the most significant ski and ride destinations in the world. Ski Vermont’s mission is to help create a legislative, economic and social environment in which the state’s ski areas can grow and prosper. It serves its 20 Alpine and 30 Nordic member resorts in three major areas: Governmental Affairs, Marketing and Public Relations.