Vermont Ski Areas Association Hires New Marketing Manager
Ski Vermont’s new Marketing Manager, Adam Rowe, comes to VSAA from Connecticut where he worked in marketing for the off-road industry. There he specialized in sales and marketing, content management, trade show coordination and community building. He also worked closely with industry partners to help cross promote and strengthen brands on multiple levels.
Rowe grew up in Connecticut and traveling to the Ludlow area often as a child he fell in love with Vermont. He is a 2014 graduate of Champlain College in Burlington where he earned his BS in Marketing Management. Throughout college Rowe worked at Stowe Mountain Resort, which instilled a passion for winter outdoor recreation and hospitality.
“I am thrilled to be able to call Vermont home once again. I have a passion for everything that Vermont stands for and I am lucky to have found a career that allows me to promote the official sports of such a great state,” said Rowe of his new role. Adam will be responsible for snow reporting, website management, associate and Nordic memberships, trade show planning and social media support to name a few of his responsibilities.
Rowe fills the position left open by the departure of Hilary DelRoss. After three years with VSAA, DelRoss accepted a position as the Heritage and Recreation Specialist at the Vermont Department of Tourism & Marketing. Rowe will be working under the supervision of Kyle Opuszynski, VSAA’s Marketing Director.
“We are excited to welcome Adam to our Ski Vermont family and we know that he will prove to be an asset for the ski industry and the state. His enthusiasm and passion for Vermont and marketing will bring us a wealth of new ideas and energy when it comes to member relations, trade shows, marketing materials and website management,” said Opuszynski.