Ski Vermont (Vermont Ski Areas Association) is a private not-for-profit trade association founded in 1969 to help create a legislative, economic and social environment in which the state's ski industry can grow and prosper, addressing issues including environmental integrity, economic and social contributions to the state's welfare, and competitive positioning of the state as a destination for winter tourism. Ski Vermont serves its 19 Alpine and 30 Nordic member resorts in three major areas: Governmental Affairs, Marketing and Public Affairs.
With an on-staff lobbyist, Ski Vermont continuously monitors all legislative and regulatory activities which have a potential impact on the ski industry. Ski Vermont works with legislators, government leaders and other business coalitions in developing positions on key public issues.
Ski Vermont's marketing program is designed to promote Vermont as a winter tourism destination, and support marketing/promotional public relations efforts conducted by individual Ski Vermont member resorts. Working closely with the Vermont Department of Tourism & Marketing, some of the primary tactics include advertising, PR and media relations, direct response, promotions/partnerships, collateral, fulfillment, consumer shows, travel trade/sales missions, special events and research.
Ski Vermont has developed a comprehensive public affairs program designed to reinforce the ski industry's position with the state of Vermont as a leader in balancing environmentally-responsible activities and job growth. Some key areas of focus include public relations, in-state press, environmental programs, charitable fundraising and community outreach.